A Common Vocabulary

The Fios TV project required us to work across three parallel workstreams: mobile and tablet, web and set-top-box. From the outset we needed a holistic approach to ensure consistency across these diverse platforms, each with their own rules and best practices. To make this effort endure beyond the TV product, I worked closely with the W12 project leads across workstreams to develop a common Fios Design Language, to be used in parallel with the Verizon Brand Guidelines.