Instant Identity

The channel idents rely on the same principles of contrast and motion as the Storyline model, but here the focus is on juxtaposing imagery to illustrate the importance of context. Each ident is built around a common theme, illustrated by two video sequences. On their own the individual clips give just one perspective of a theme, but combined they can clarify, contradict or reframe the overall meaning, providing food for thought beyond their 5 second runtime.